Whenever you change the sales price (and markup) of your goods and services, it's important to understand how it will affect your profit margins and sales targets. How discounting affects your sales targets See our pricing strategy page for more information about pricing products to meet demand. surf shops offering sales of last season's stock over winter or ski shops offering the same discounts over summer.restaurants offering mid-week specials or deals outside of the lunch or dinner rush.This is true for seasonal clothing, festive merchandise, travel bookings and restaurants.īy analysing your sales cycles and highlighting these periods, you can offer discounts for customers who buy merchandise or services out-of-season. There are times of the year, month, week or day when some goods and services have less demand than other times.
#Reason 6 student discount free#
Remember though that while some of these offers are free of cost, it might require your time or resources to provide the service.
These offers are a good way to identify any services you offer that your competitor doesn't. A hairdresser can offer a free treatment or blow wave with haircut.A computer hardware supplier could provide an installation guide, or free installation support with purchase.Most value-add offers are a priceless item that's of benefit to the customer. Without discounting the price, you can offer your customers an added value to their purchases. It's also a good idea when your supplier offers discounts for larger order volumes and you can purchase stock at a reduced price.įor example, grocery shops and retailers regularly encourage shoppers with quantity discounts such as: This increases the size and value of customer orders, and helps to move stock that may be needed for clearance items. You could also consider offering a percentage discount or 'get one free' when customers buy a set number of items. buying shampoo and conditioner at the same time, or.It can also be a good way to move less popular or old stock by bundling it with something that customers see more value in.įor example, a beauty salon could offer bundled pricing for things like: Packaging or bundling stock encourages customers to order more stock or services to be rewarded with a bundled pricing.īundling works when the customer can see the benefit of complementary products or services and buying them together at the discounted price.
This could be a percentage or set amount, such as $10 off a product or 20% off selected products.īut if traditional discounting isn't working to drive sales, there are other options you can offer that might be more successful – such as free shipping or gift wrapping. The most typical type of discounting strategy is a special offer or pricing deal.